: : Optimize Operational Organization and resource integration benefits, and in the future share front-line industry-oriented business SectorSales, and integrate shared headquarter institution resources, such as R & D, PM, quality and manufacturing functions of the three major institutions (SBG) operate independently to form a team of future successors. Finally, He Chunsheng pointed out that Yanhua will continue to expand the organization and operation of the existing three major institutions, in addition to being effective in product and R & D, it is also necessary to develop the global business functions of each organization so as to give the senior Management of each institution a broader business vision. In addition, each SBG has its own "Management Committee" , focus on talent cultivation and inheritance, training future successor candidates, sustainable study of enterprise operations in China. Ofweek industrial control: in the first half of 2015, a large listed manufacturing enterprise in Hubei failed in a project bidding process in a domestic city. It was not the R & D technology, product quality, quotations and services that defeated them, it is a column on the tender documents, "performance" or "first (first) set" indicators. During a visit to Zhengzhou, he said that the competitiveness is innovation. China is a big country in the equipment manufacturing industry, but there is still a gap with the developed ratio. China is a big country of manufacturing industry. Although equipment manufacturing industry started relatively late compared with Germany and Japan, the talent enrichment and broad market demand have laid a deep foundation for China's equipment manufacturing industry. At present, many enterprises in our country have made great progress in R & D, manufacturing level, even many products ahead of foreign countries, in addition, there is a strong price competitiveness and perfect, safe after-sales service. In spite of such advantages, however, a large number of enterprises still met with a waterloo in the process of bidding for projects, and even Chinese and foreign companies competed together. The owner enterprises chose foreign companies, after the delivery of the product, "ungrounded air" is left unused. The domestic enterprise's independent innovation product "loses before the battle" in the competitive bidding process, it is not objective to attribute it to the "performance" and "first (first) set" of some domestic engineering projects (when the owner unit requests the domestic enterprise to bid for the product not only to have certain performance accumulation, but also to have the user experience report of the first (first) set of products) , it is extremely risky for an enterprise to use independent innovative products of a domestic enterprise that has not been put into production and verified. In order to ensure profitability and development, however, it is not unreasonable to choose the old brands of Japan and Germany or the big brands of "sino-foreign cooperation" to avoid the risks. The root of the failure of China's equipment manufacturing industry in the market competition lies in the absence of independent brand building in China's equipment manufacturing industry. In the "three transformations" proposed for the development of China's equipment manufacturing industry, "the transformation of Chinese manufacturing to Chinese creation, the transformation of Chinese speed to Chinese quality, and the transformation of Chinese products to Chinese brands" , "the transformation of Chinese products to Chinese brands" is clearly proposed, this is an important link to realize the innovation and development of equipment manufacturing industry. Brand is a symbol of the strength of the enterprise, is the consumer group's high recognition of enterprise products. The establishment of the brand of equipment manufacturing industry depends on the innovation of technology. A good product doesn't necessarily have a good brand, but a good brand does have a good product. Technology is the basis for the survival of equipment manufacturing industry, technological innovation is the core of the competitiveness of equipment manufacturing industry, and it is also the starting point for the equipment manufacturing industry to build its brand, to control the right to speak of technology and produce high-quality "made in China" with "original taste" can provide strong support for brand building. The brand building of equipment manufacturing industry also needs the change of concept. The Way Ahead is long; I see no ending,. In order to realize the transformation of equipment manufacturing industry from "made in China" to "created in China" , it needs the strong support from all sides of the society. It is difficult at the beginning of everything, and the owners and units also need to have the spirit of breaking the ice in their pursuit of a breakthrough in output and income, dare to crab, "first (Taiwan) sets" and "performance" is important, but may wish to give domestic equipment manufacturing enterprises an opportunity, but also give yourself an opportunity, at least after in-depth understanding, detailed investigation and evaluation before making a choice instead of relying on the empiricism take it for granted that domestic equipment brands are not as good as foreign, perhaps choose domestic equipment brands will also form a win-win situation, will bring more surprises to the owners.
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